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AIM uses 12 main methods to undertake research, dependant on the client’s terms of reference. AIM often advises which method, or methods should be adopted, from the list below:
- Postal Surveys
- Street Interviews
- Mystery Shopping
- Group Interviews
- 1 to 1’s
- Telephone
- Internet
- Email
- Video Email
- Video Link
- Polls
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SMS
After AIM researchers have harvested the answers, often across geographic borders and in several languages, the results that come back are either Quantitative or Qualitative. Quantitative answers are black and white, for example ‘do you prefer brand A of cola verses brand B?’ Qualitative answers are often value judgements, for example, ‘why don’t you like either brand of cola?.
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Hand picked AIM project leaders are now ready to analyse the data and cross check it for accuracy. University professors with statistical research experience are sometimes assigned the task of reviewing the data.
When completed, an easy to understand summary is produced by an AIM director and recommendations made to the client.
This can be done as a face to face presentation, video conference or by phone. The client can then make critical business decisions.
Contact AIM today to arrange for an onsite 60 minute presentation to senior management.
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