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Understanding a new market sector is paramount before investing time or substantial sums of money. Below is a random list of questions AIM has accurately answered for its clients in the past.
- Which European market is the most appropriate for your expansion next year? Why?
- Do you really understand the dealer network or route to market you are proposing to use in each of the relevant countries? Why?
- Can you understand the local differences in terms of ethics, culture, approach to techniques, management styles, etc.? How?
- Do you really understand which products in the market are most likely to be successful next year? Why?
- What information do you have to justify your next year’s level of advertising expenditure?
- Do you know if your current advertising expenditure is appropriate or not and which of it is working and which is not? How?
- What level of tracking do you currently have about the effectiveness of your various routes to market? How?
- Do you know the size of the market you are going after? Where?
- Do you really understand who your competitors are? Why?
- Can you rank your competitors in order of customer preference to those competitors?
- Do you know why customers have gone to other organisations rather than to yourselves? When?
- Do you know the unique selling points of your competitors?
- Can you benchmark yourself against your competition and do you know where you match them, beat them, or are behind them?
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If you need ‘answers’ to these questions, there are two choices: ask the customer direct or get any reputable external research company to do so on your behalf.
If though, you want to know how, why, when and where, contact AIM today.
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