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Customer research
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Customer Research

In this ever competitive world, knowledge is power. What your customers think of you and your products will at best create corporate success and at worst brand failure. Below is a random list of questions AIM has accurately answered for its clients in the past:

  • Which group of your customers are most likely to do business with you next year? Why?
  • Which group are least likely to do business with you next year? Why?
  • Which group of customers could you use to help grow your business? Why?
  • Who would rather be a partner as opposed to just using you as a supplier? Why?
  • What level of segmentation is done across your customer base to try and understand their purchase behaviour and why they behave in certain ways?
  • Do you understand which of your regional sales managers is most effective? Why?
  • What links have you made between customer service and current levels of satisfaction and your current training of your front line staff? Why?
  • What mechanisms have you got in place to manage the most disaffected of your customers and react quickly to their concerns and needs? How?
  • Where is your organisation going to find next stage customers, where are they going to come from?
  • How can you get current customers to propose new ones?
  • Who are the most loyal customers? Why?
  • Which are most likely to buy other products from you? Why?
  • Which are the most likely to leave you? Why?

 

 

 

If you need ‘answers’ to these questions, there are two choices: ask the customer direct or get any reputable external research company to do so on your behalf. If though, you want to know how, why and where, contact AIM.

AIM provides a value added service while undertaking most customer research projects……..AIM becomes an unofficial indirect sales force with PR skills ¹.

¹ This is never undertaken if a research project requires impartiality. AIM follows Market Research Society guidelines.

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